In February of 2013 Coca-Cola announced an open international competition to filmmakers to create a short film about "doing something for the first time." They challenged the world to tell their stories in a dynamic and dramatic way that would encourage people to get up and do. To challenge themselves after watching it to want to live a more full and enjoyable life. Rather than tell the story of one thing, we attempted to plan and carry out 100 different things that we would experience in a 10 day period.
It was a huge challenge to find new words, activities, facts, foods, places and experiences that would not only qualify but appear visually inspiring and fulfill Coke's vision for the project. The film was submitted 2 days after principle photography (Yes! total production and post production was 12 days!) And we were pleased to be awarded 1st place out of hundreds of entries from all over the world!
As grand prize winner's of Coca-Cola's First Time Challenge, Freakin Rad was named as Coca-Cola's content director of the year with future commercials in the works, director Boston McConnaughey produced this piece with Lead Producer Renny Grames and Andrew Hancock.
"Foam Parties" were becoming increasingly more and more popular in the last 10 years, as was the rise of themed 5K events. Bubble Run is a 5K event that combined the two in a both family friendly and yet still sexy fun time.
They contacted us about creating a video that highlighted the event to promote online and help participants understand what to expect when they dive into the Bubbles.
This video was created as a promo before the event "the Cosmic Run" was actually being run. Setup by the shores of the Great Salt Lake, families gathered around and ran through obstacles, lights and glow in the dark color powder.
The video was produced by Cosmic Pictures and directed by Steve Olpin, and filmed by Steve Olpin and Boston McConnaughey.