freakinrad

 

PGR4 has gone live as of yesterday. the entire site is centered around a highly stylized inspirational video piece that taunts the community to take the brand challenge- to live with speed and style.digital offerings abound - an innovative interactive widget that pulls down real-time xbox live events and leaderboards, a dynamic wallpaper that allows the user to create on-the-fly desktops, an amazing skid-based screensaver, engine-based mobile ‘rev-tones’, downloadable urban tag stencils and some physics-bending interactive banner work. all around, an assault on the assumptions put toward traditional buys and creative approaches to an IP.

CD: john jakubowski
ACD: stephen clements
lead senior designer: elizabeth balin
lead copywriter: keith hostert
associate copywriter: ellen karas
lead motion graphic designer: jeremiah wassom
motion graphic designer: matthew law
associate motion graphic designer: rian devos
motion graphic intern: gunnar pettersson
motion graphic intern: antti kupilalead motion development: hoj johmeri
senior motion development: garth williams
senior creative development: justin peterson
senior creative development: ryan brock
senior software engineer: andrei soroker
designer: garson kwan

sound design: chaz windus, a.k.a blazing lazer
production company: kontent films
director: john dilley