freakinrad

gap’s “born to fit” facebook campaign went live recently. it was a huge opportunity for me to work in RED format and was the project which influenced my RED workflow post below. this was a fun project which involved many mattes, 3d modeling, flame work, and many hours of searching for perfect loop points. all in all, many lessons learned and a lot of work for something that looks extremely clean, simple, and fun. i hope you like it. the team put a lot of hard work into this one with multiple facebook executions, a huge interactive video piece, and an iphone app. check it out by clicking the image above.

AD: hideki owa
dev: eiji mirochi
dev: ronnie liew
dev: tore holmburg
tech: andrew owen
CW: miranda maney
motion graphics: jeremiah wassom
account supervisor: victoria graham
project manager: kim paulus
flame artist: darren orr
mattes: boundary